IDENTITY DESIGN
BRAND STRATEGY
PRINT DESIGN
ANNUAL REPORT DESIGN
ASSET DESIGN
PHOTO DIRECTION
WEBSITE
A charitable Civic Partner of The City of Calgary focused on the research, education, and preservation of shared heritage.
The brand at it’s core is inspired by the beginnings of the place we call home — the confluence of the Elbow and the Bow River. This is not only symbolic of the diverse Heritage in Calgary but also indicative of paths diverging, a shared story of place that defines and enriches community. The identity uses collaged historical etchings and photographs combined with bright colours, overlays, maps, and modern photography by Ian Martin Gregory to fit a variety of historical contexts.
Photography by Ian Gregory